Facebook Business Page vs. Personal Page | Free Traffic For Webshops

If you handle Facebook’s available options well, you can use both your personal profile and your dedicated business Facebook page to launch your online shop or website without having to pay for it through Facebook ads.

How can I use my private profile for business promotion?

Feel free to share with your Facebook friends what you’re up to; after all, you’re friends because they’re curious about what’s happening in your life. But make sure not to upset the balance; keep your private profile personal.

Continue doing everything as usual: like your friends’ vacation photos, post pictures of your dinner, but sneak in some content about your webshop. It could be a specific product recommendation, or you could share an opinion or photo from your business Facebook page.

Find the golden mean between personal and business-oriented content.

Pay attention to how your friends react to each business-related content in the short and long term. But to be honest, people are jealous, even if they are your Facebook friends, they don’t want your success or your ambitions on their screen all the time. Just keep that in mind before you post too much about your business on your private profile. You might not even notice it, but you could cross the healthy boundary, and slowly your number of friends starts to decrease. Let this be a warning sign to take a step back. But feel free to be proud of what you’re doing and confidently share it with the world.

Usage of a business profile

Unlike personal profiles, Facebook pages are specifically designed for business purposes. Since only those who like or follow your page or intentionally visit it will see the updates, any marketing activity can be much more targeted.

Just like with personal profiles, it’s worth:

• Referring to specific products,
• Informing visitors about promotions,
• Sharing PR content,
• Sharing opinions.

But besides this somewhat dry content, there is another aspect to consider. This is an excellent platform for visitors to develop a stronger connection to your webshop, website, or local business. To achieve this, you don’t need to do anything other than post content related to your business as usual, alongside posts that are only partially business-focused and have a subtle connection to your business.

.

When managing Facebook pages, therefore, make sure that:

• The content includes targeted business-related posts,
• At the same time, there is not exclusively this type of content, as it makes it monotonous and negatively affects visitor interaction over time.

The Walmart Facebook page is an excellent example of how to use such a platform wisely. If you scroll through their posts, you’ll see that while there are posts about specific products and promotions, they are in the minority. The Facebook feed contains much more content aimed at:

• Engaging visitors with the brand,
• Encouraging them to return repeatedly,
• Thus, forming a bond subtly.

Without claiming to be exhaustive, here are a few examples:

• They offer a video of DIY ideas with the following title: Learn to build a sliding cabinet mirror & upgrade faucets in your bathroom!
• They offered recipes for grilling,
• Sometimes they simply seek engagement by asking for opinions using Facebook reaction icons.

If you create a business Facebook page for your company, then:

• Don’t neglect it,
• Keep the information regularly updated,
• If inquiries come through it, try to respond as soon as possible.

Find the frequency that resonates most with your followers. Don’t flood their Facebook feed with multiple posts daily, but don’t forget about them either.

As useful as Facebook may be, if we want to attract more attention and an audience to our page, paid advertisements are hard to avoid. Sooner or later, we’ll have to allocate some budget to this. But before we spend money to spread the word about our page as much as possible, there are a few things we can do.

Directing Visitors to Your Website or Webshop

 If you want to drive new visitors from Facebook to your webshop, don’t forget to fill out your company’s Facebook page profile. Many forget to provide their website address. Another important step is to have a sufficient number of followers whom you can lure to your website.

Driving Visitors with Blog Content:

Once you’ve written your new blog post, you can start promoting the article. Share it twice with a short, attention-grabbing text in the morning and afternoon.

Acquiring Visitors through Advertising:

Facebook’s advertising system is highly targetable. You can create multiple ads and specify your website as the destination. When targeting, you can set the age, habits and demographics and immediately see how many Facebook users you can reach with your ads.

Gift for a Like:

With the latest applications, you can also create a short ebook with unique knowledge or valuable content that you can interrupt with a Like button. The full content is only displayed to the reader if they click on the share or Like button.

Let’s see what concrete steps you can take right from the start:

1. Make a list of your family members, friends, and collect their email addresses.
2. Personally email them or send them a Facebook message asking for feedback. Moreover, if they do, you can even ask them for reviews. Under no circumstances, use a template message for this; take the effort to make your messages personal.
3. A few days later, ask them to like your page, click on the “Follow” button on your page, and set it to receive notifications first. Forget about the template email here as well; no matter how much time it takes, keep in mind that it will be more effective in the end. This affects long-term results.
4. To spread the word about your business through word of mouth, you can later ask them to write about what you do on their own page.
5. If they haven’t already, individually invite those who have liked your Facebook posts to like your page as well. With this individual invitation method, don’t expect too much success. Achieving over 10% is rare, but you can still expand your pool of likes with a few people. All you need to do is go through each person who liked the post and click the “Invite” button next to their name, if available. This method can make them feel more important to you.
6. How can you gather many likes for a post? A perfect solution for this is to create a poll. For example, you can ask your visitors what kind of promotion they would appreciate.

Conlusion

With this method, you can not only increase engagement on your Facebook page, but you can also recruit more likers and followers from the voters. In the beginning, you can use your personal profile to introduce your webshop to your friends, but then it will be necessary to create a Facebook business profile to grow your audience. If they select to see your posts first, you can gather more and more likes from them. This system can create a nice cycle.